Each player owns a car dealership, and is trying to have the greatest value in cash and vehicle inventory when the game ends. Everyone starts out with several cars, an insurance policy and several Dealer's Choice cards. These cards can be used for individual benefit or they can be more insidious, such as stealing the car of someone else or setting their car on fire. A word of warning...don't play with anyone that doesn't like you! They could make your life miserable with bad Dealer's Choice card