n May 2013, Metro released a "Dumb Ways to Die" game as an app for iOS devices.[16][17] The game, developed by Julian Frost and Samuel Baird,[18] invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign.[19] Within the app, players can also pledge to "not do dumb stuff around trains."[20][21] The activities include things like getting toast out with a fork and poking a stick at a grizzly bear. (wikipedia.org)