The game begins with an empty plot of land upon which the player develops their mall. The player can build shops, customize decorations, organize special events such as fashion shows, and manage mall employees. It is important for the player to work out what is profitable and what is not to ensure the survival of the fledgling mall. The mall may become overrun with zombies or aliens which can be eradicated when the player calls upon the Men in Black. (wikipedia.org).