Players take on the role of startup founders to create "the next big thing", bootstrapping using their initial cash savings and superpower skills (i.e. programming, design, sales, marketing, etc.) to create a minimal viable product, gain initial traction, and then go on to raise multiple rounds of capital from investors, increasing the value of their company, but while also having their founder's ownership get diluted. During the game players will experience many of the ups and downs of the e